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Pop The Balloon or Find Love!
It was in 1824 that Scientist Michael Faraday FIrst discovered that elastic bags filled with light gas could float.
The first of Many
The first Pop the Balloon Video hosted by Arlette Amuli in December of 2023 marked the start of a Youtube entertainment empire, and eventually a Netflix Original Series. Journalists regard Amuli’s work as “utter TV genius” and describe it as “a very modern dating show that is the perfect balance of righteousness and ratchetness, while simultaneously being a classy, funny, furious, flirtatious and sometimes intellectually curious affair."
By 1825 similar balloons were being sold by Thomas Hancock, but like Faraday's they came disassembled, as two circles of soft rubber.
Modern, preassembled balloons were being mass produced and sold as Toys to eager consumers in the US by the early 20th century.
(if) The Price is Right.
Just how much $$$ is gained from social media exploitation?
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Let’s crunch the numbers…
According to the video above, the average compensation per 1,000 views for monetized youtubers ranges between $5-$15.50.
The first Pop the Balloon or Find Love video made by Arlette has amassed 3.4 million views.
The video published in 2023 featuring Aaron the Plumber’s debut sits at 7.7 million views.
And finally this 5 minute long video I found on how balloons are made has been seen 4.9 million times.
Here are the respective revenue equations for the lower and upper range of estimations.
number of views/1000* $5 and number of views/1000* $15.50
3,400,000/1000*$5=$17,000 and 3,400,000/1000*$15.50=$52,700
7,700,000/1000*$5=$38,500 and 7,700,000/1000*$15.50=$119,350
4,900,000/1000*$5=$24,500 and 4,900,000/1000*$15.50=$75,950
Globos Payaso
aka Latex Occidental
Globos Payaso (Latex Occidental), based in Guadalajara, Mexico, is the largest latex balloon manufacturer in the world. The company was founded in 1949 and produces over 60 million balloons daily in its 550,000 sq ft facility.
Their annual revenue:
$728.7 million
Arlette Amuli
aka pop the BalLoon’s Mother
Arlette Amuli, based in California, is credited as the originator of the viral “Pop the Balloon” video trend. The concept emerged in 2023 and has amassed millions, if not billions of views across multiple social media platforms.
Her annual revenue:
$243,900
An Entertainment Innovation
Party balloons are mostly made of a natural latex tapped from rubber trees, and can be filled with air, helium, water, or any other suitable liquid or gas.
Balloons are used for decorating birthday parties, weddings, corporate functions, school events, and for other festive gatherings. In this video, these beautifully illustrated women use rainbow colored latex balloons to contest Lil Daddy’s love.
Here, try it for yourself🎈💥
Use the buttons below to sort through our beautiful contestants. Click “Keep” if you’re interested and feel free to “Pop” if you spot a red flag!
Recently, balloon decorators have been moving towards the creation of air-filled balloon decorations due to the non-renewable natural resource of helium limited in supply.
According to Google Trends, Pop the Balloon videos have seen a decline in popularity similar to that of helium.
This issue can have an effect on the wildlife on both land and in aquatic systems because animals will confuse deflated balloons as food, nesting material, or simply something to play with. When that happens, it can lead to negative effects for the animals.
Latex balloons are the most used because of their ability to biodegrade. However, It can take at least 4 weeks to show substantial degradation of the polymer in the environment, and around 6 months in aquatic environments.
Whether I popped your balloon or not, I’m sure that for some reason you’re still wondering “Why?” That is exactly the question that grants so much power to Pop the Balloon Challenges. The explicatory aspect of this game opens the floor for dialogue on preferences, respect, self esteem and so much more.
Once you beg the question of why and accept the answer at face value, you give open reign to the guidance of your perspective on mutual experiences, and we all know how sinister the holders of such control and power can grow to be. This experience is meant to help you see which instincts you follow, and which ones could challenge you. My answer to your why could be the most sinister, disgusting and crude comment you've ever heard, the kind that keeps you up at night. But as long as the crowd thinks it’s funny, I win and you lose. But who cares if you’re embarassed? Either way the cameraman gets paid and the popped balloons all end up somewhere.